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Founded in 1993, Iron Grip Barbell Company quickly rose to prominence through
the introduction of a revolutionary new design for weight plates. At the 1993
IHRSA convention, Iron Grip launched the first and only weight plates with
integrated handgrips and a unique 12-sided design. This breakthrough became the
company's signature product and represents the most significant improvement to
the industry's oldest fitness equipment - the iron barbell and weight plate.
Refined by sophisticated CAD/CAM software, this unique product is fully protected
by numerous patents and a registered and trademarked name. The Iron Grip weight
plate is manufactured exclusively in the USA by one of America's premier iron
foundries, making it one of the few in its category to be manufactured domestically.
Iron Grip Olympic weight plates quickly became the first choice for premium
facilities across the country and raised the standard for free weight products.
Iron Grip Barbell Company grew rapidly by catering to the marketplace with a
combination of innovative design and quality construction. With the further
groundbreaking introductions of the unique Urethane line, the custom equipment
program and the aggressively priced IGX Strength line, Iron Grip has reinforced
its identity as a manufacturer at the forefront of equipment design.
In 1999, Iron Grip Barbell Company introduced IGX Strength, a complete selection
of free weight equipment including Olympic plates, dumbbells and fixed barbells.
The entire IGX line offers many innovative features at an aggressive price point. Its centerpiece
is the unique IGX Olympic plate that features Iron Grip's patented opposing grip
design. With the introduction of the IGX line, Iron Grip now offers a complete
range of high quality, feature-rich equipment to satisfy every facility's needs and budget.
With its strong intellectual property base and its many licenses, Iron Grip
maintains its commitment to developing innovative new products. Iron grip
will continue to cement its identity as the leader in free weight equipment
through the development of new products and product lines, and by adding licensees
when the opportunity presents itself. This strategy has already resulted in Iron
Grip Barbell Company becoming number one overall in both company size and brand
recognition in the commercial free weight category.
To learn more about Iron Grip, visit our Product Milestones
and Patents pages.
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