Iron Grip Introduces Updated Look for Plates and Dumbbells

November 2003, Orange County, CA – Iron Grip Barbell Company has recently completed a redesign of the graphics throughout its Iron Grip® and IGX® plate and dumbbell lines.

In the Iron Grip line, both the Solid Steel dumbbells and Urethane dumbbells now include the updated logo and weight markings, giving them a more modern, streamlined look. The Iron and Urethane plates also feature a complementary logo update, as well as the addition of kilogram equivalent weight markings. IGX Olympic plates in both Iron and Rubber have also been redesigned to include kilogram equivalent weight markings.

"As we continue to grow our international customer base, adding kilogram markings has become a necessary feature. And at the same time, we took advantage of the weight marking redesign to update the total look," said Donna McCallum, Iron Grip's National Sales Manager.

Iron Grip is based in Santa Ana, CA and is the largest provider of commercial free weight equipment worldwide. For more information, contact the company at 800-664-IRON or visit www.irongrip.com.

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